Knowledge Center

The New Retail Reality

2011 represents the third anniversary of the Global Retail CIO Survey. First released in 2009, the survey delivers up to the minute insight into how retailers globally have and will shape their technology strategies in the face of current economic and market pressures. The research incorporates the views of retailers whose combined sales represent $555 billion and more than 117,000 stores. This equates to 8% of the total retail market in the Americas and Europe by sales.

Benefit from unique industry insight

From Multi-Channel Retailing and Promotions to IT and Loyalty, the 2011 Global Retail CIO Survey explores all the main areas of a retailer's business. Use this insight to benchmark your strategy against those surveyed to understand technologies already in use, plans for the future, plus IT spend and investment. New to the 2011 Survey is breakout analysis on mid-size retail.

Major trends emerging from the research include:

• Reduced IT budgets are now the new "retail reality"
• Companies prioritize technologies that enable them to get closer to their customers across channels over promotions
• Retailers react to increased raw materials and transport costs with renewed focus on enterprise demand forecasting and transport planning
• Promotions move from fourth to ninth in the top 10 investment priority list

Find out more here.