Knowledge Center
Global Retail CIO Survey: on demand webinar
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From Multi-Channel Retailing and Promotions to IT and Loyalty; the 2011 Global Retail CIO Survey, commissioned by Aldata and undertaken by Martec, explores all the main areas of a retailer's business.
Summary of key highlights:
- IT budgets as a percent of sales are now 1.1% - the new ‘normal’
- Promotions management moves from top priority investment in 2009 to ninth in 2011
- Almost double the number of midsize retailers rate the economy as their most important business issue
- Applications that help retailers get closer to the customer are an investment hot spot
Exclusive: Listen to this on demand webinar and use this insight to benchmark your strategy against those surveyed to understand technologies already in use, plans for the future, plus IT spend and investment.
Read more on how to access the Global Retail CIO Survey Research Summary or contact us for more information.
